We have become aware that embroly.com has publicly claimed on its official website that embrolygift.com is engaged in "copying" and has attempted to portray the similarity between the two domain names as evidence of some kind of "affiliation" or "imitation." We feel compelled to issue a formal response to set the record straight.
I. The Core Fact: Domain Name Similarity ≠ Brand Affiliation
Let us be clear from the outset: embroly.com and embrolygift.com are two completely independent business entities with no equity relationship, operational connection, or business partnership of any kind.
embroly.com states on its own "About Us" page that "Embrolygift.com and similar sites are not operated by Embroly and have no connection to us." This statement itself actually proves our independence — if the two websites genuinely had a copying relationship or a subordinate relationship, the other party would have no need to write a dedicated paragraph disclaiming any connection. The practical effect of that statement is to dress up an ordinary domain name coincidence as a "counterfeiting suspicion."
The similarity between "embroly" and "embrolygift" is, at its core, a coincidence in English word formation. "Embroly" is formed by combining "embroider" with the suffix "-ly," while "embrolygift" simply adds the word "gift" on top of that. In the custom embroidery gift category, using "embro-" as a brand root is an extremely common naming approach — any company engaged in embroidery customization could independently arrive at a similar domain name solution. Equating this word-formation coincidence with "copying intent" is an unfounded assumption.
II. Fundamental Differences at the Product Level
embroly.com's core product line is built around hand-drawn design + U.S. domestic production. Its product pages repeatedly emphasize "100% Hand-Drawn Artwork" and "Made in Texas, USA," with a production process described as "Receive your order → Create a design according to your image → Ask for your review and approval → Embroider the dog design on the sweatshirt/hoodie." Its delivery timelines and pricing strategy are also built around "Made in America" — for example, several pet portrait sweatshirts are priced in the $36.99–$40.69 range and explicitly labeled "USA-Made & No Tariffs."
embrolygift.com's product system, by contrast, is international-market-oriented on-demand embroidery customization, backed by our own production factory and a complete supply chain. Our products cover embroidered sweatshirts, hoodies, hats, game day team customization, and multiple other categories, serving more than twenty countries and regions including the United States, the United Kingdom, Canada, Australia, Germany, France, Japan, and Singapore. Product materials, craftsmanship standards, sizing systems, and fulfillment processes are all independently designed according to our own factory standards and target market requirements — and are not the same as embroly.com's.
The most direct evidence: embroly.com explicitly states "Ships from Texas, USA," while embrolygift.com's logistics and operational systems are entirely independent. The two share no intersection in production origin, inventory management, or fulfillment pathways.
III. Independence in Website Design and Brand Identity
embroly.com's visual style and page structure are positioned around a "U.S. domestic handcraft brand," with extensive use of elements such as Texas, hand-drawn, and artist-drawn preview to reinforce a "locally made" narrative.
embrolygift.com's design direction is different. Our product pages span multiple independent product lines including Game Day team customization, family gift collections, and pet memorial series. Our visual presentation and content strategy are built around "global custom embroidery solutions." From navigation structure and product categorization logic to brand tone, the two websites follow entirely different paths.
"The websites look alike" is itself a vague and untenable standard. In the custom embroidery gift category, the core information any product display page needs to present is highly convergent: upload a photo, preview the effect, choose placement, confirm the order. Any website seriously operating in this category will share similarities in product display logic. Defining an industry-standard e-commerce display framework as "copying" reflects a misunderstanding of how e-commerce fundamentally operates.
IV. Our Position
embrolygift.com is a legitimate cross-border e-commerce company with its own production factory. We possess complete production, quality control, and fulfillment capabilities. We respect intellectual property rights and fair competition, but we do not accept the distortion of a domain name coincidence into an allegation of "copying."
If embroly.com believes its rights have been infringed, it is entirely free to assert those rights through legal channels. However, in the absence of any legal ruling, publicly disseminating suggestive claims on its official website that embrolygift.com has "copied" is unfair to a company that is operating legitimately.
Our appeal: let products speak, rather than seeking attention through accusations.
embrolygift.com will continue to focus on delivering high-quality custom embroidery gifts to customers worldwide, proving its value through every single product.
